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The story of...


Holiday Road Adventures is a travel company that connects curious clients to knowledgeable travel designers who function as an extra brain on each client's team to create experienced-based vacations.

Anywhere is a Destination.

Sounds simple, right? Travel at its core is the collection of future memories through new experiences. It doesn't have to be expensive. It doesn't have to require jet lag. It doesn't have to be exotic. Whether your adventure is two weeks in Bora Bora or creating a pub crawl through your capital city, we're here for all of it. 

Image by Cristina Gottardi
Fruit Stand

Live Like A Local.

Most travel agencies focus on resorts, cruises, and guided travel. We do all of that, too (and do it really well!), but we know a lot of you like to anchor yourself in a serviced apartment and immerse yourself in local life. 

Guess what? We love doing that, too. We have collected a team of contacts throughout the world to create bespoke travel to the places that are often ignored by the guidebooks.


We believe that travel planning should be a client-driven experience.

We believe that travel dreams are not factory-made, and should be designed for each client.

We believe in building a trusting relationship with our clients based on empathy, respect, knowledge, and continued personal engagement.

We believe in being transparent with our clients about costs, expectations, and travel realities.

We believe that the travel planning process should be simple, collaborative, and fun.

Image by Kyle Hinkson
Image by ian dooley

Best Researched Price

You know what we love? Building bucket list experiences for our clients. You know what we don't love? When a client overpays for the trip they want to take. 

Our quote request form does not mention your budget anywhere. That is because we are committed to providing you with the best-researched price. This simply means that we know that the "lowest price" doesn't necessarily mean the "best value." Our Travel Designers are encouraged to present clients, when possible, with at least two methods of booking their trip and outline the advantages and disadvantages of each. 

The Client Experience

Holiday Road Adventures is not just an agency. We've built the company as a digital home for all of your travel planning needs and desires! 

In the DREAM stage, you can peruse and search our travel blog with stories and photos and travel advice and tips. You can also find out more about the company and learn about the eight different trip styles we service. 

In the PLAN stage*, you can participate in our member forums, search our knowledge base for your latest and great idea, and get in touch with your Travel Designer to let them know you're ready for your next adventure.

In the GO stage**, you can access your online client portal to view your upcoming and previous trips, manage your information, and share resources with your Travel Designer.

*Holiday Road Adventure site registration is required.

**You must be a current or previously booked client with Holiday Road Adventures to access.

Image by Ishan @seefromthesky

Meet Our Founders

Cheryl Tennant Koren


Executive Director


Winter Garden, Florida


Travel Interests:

If it's Disney I'm there, Europe, and anywhere the sand is between my toes

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Cheryl - Smoky Mountains.jpeg

Allegra J Lingo


Creative Director


Minnetonka, Minnesota


Travel Interests:

Europe, Walt Disney World, literary and beer pilgrimages

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